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The Makers of Moksh
Moksh is where artistry meets craftsmanship. Grounded in technical mastery and innovation, we transform fine jewellery into wearable expressions of art.
Rooted in classical art and modern design, our work draws from the architecture, motifs, and cherished crafts of India’s glorious eras. Iconic forms, a sensuality of volume, and a reverence for exceptional gems define everything we create.
We are known for our meticulous selection of fine diamonds, rare coloured gemstones, and pearls, and the artistry with which we unite them. A collective of designers and master artisans work in close harmony, where advanced setting techniques and attention to detail make every piece both a statement and a study in wearability.
Everything is made in-house. Each creation passes through countless hands. A labour of love, from start to finish.
Signature design techniques
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Micropearl weaving
Milan Chokshi’s grandmother, a devout Jain, would decorate her idol every morning with flowers and pearls, often arranging them in delicate woven wreaths that highlighted the flowers\\\' vibrant colours.
This tradition planted the seed for pearl stringing, which has become central to the brand’s design signature. Moksh’s family establishment in Japan, which was a leading pearl trading business, gave them access to the finest micro-pearls—sourced for their precise size, shape, and colour. By combining the Indian craft of Pirohi with these tiny pearls, and collaborating with skilled weavers whose families have honed this art for generations, the brand has preserved and elevated the tradition. Through their patented technique of Micro-pearl weaving, enhanced by modern tools and technology, Moksh continues to reimagine age-old craft techniques.
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The Art of Baguettes
Baguette diamonds, with their step-cut facets and varying shapes—from slender needles to chunky stubs, and even tapered forms—offer a distinct lustre different from the brilliance of round cuts.
Their inconsistency in size and scarcity make setting them an art mastered by few. Our family\\\'s expertise in diamond manufacturing and trading, particularly with baguettes, established us as leading global suppliers before we began crafting our own jewellery. Over decades, we\\\'ve perfected the intricate skills of cutting, calibrating, and channel setting these stones, with master cutters ensuring each diamond is precisely matched for seamless arrangements.
01
Micropearl weaving
Milan Chokshi’s grandmother, a devout Jain, would decorate her idol every morning with flowers and pearls, arranging them in delicate woven wreaths that highlighted the flower's vibrant colours.
02
The Art of Baguettes
Baguette diamonds, with their step-cut facets and varying shapes - from slender needles to chunky stubs, and even tapered forms - offer a distinct lustre different from the brilliance of round cuts.
