Kirtilal sets out for Bombay, diving into the bullion trade and setting the stage for a remarkable journey.

‘Chokshi Kirtilal Jeshinglal’ is born, leaving its mark with iconic gold coins featuring a unique Elephant trademark and setting new standards in hallmarked gold bullion trading.

Kirtilal earns his place among the country’s elite as one of the few government-approved bullion dealers and a trusted valuer.

Tanvir Chokshi, Kirtilal's son, steps in to continue the legacy. Diversifying the family business, he ventures into diamonds, establishing Tanvirkumar & Co., sparking a new era.

Nailesh Chokshi, Tanvir's younger brother, joins the journey, further strengthening the family’s growing empire.

While most businesses deal only in round diamonds, the company expands its offerings to fancy shaped and fancy coloured diamonds. With a particular emphasis on baguettes and tapered baguettes, the company establishes a reputation as a leading global supplier of the cut.

Two decades in, the company celebrates a legacy built on trust, craftsmanship, and innovation.

India’s Liberalisation Act breathes new life into the gems and jewellery industry, fuelling unprecedented growth.

The group launches Eternity Jewels, a state-of-the-art manufacturing unit in Bombay's SEEPZ. Specialising in baguette-cut diamond jewellery, the company serves key clients in the US and Japan.

A new generation steps in. Milan Chokshi, Tanvir's son, joins the business after graduating from GIA, Carlsbad with a Graduate Jeweler degree. The first member of the third generation, he brings a fresh vision and energy, spearheading the company's rapidly growing jewellery division.

The company expands its operations by setting up distribution in Bangkok, adding to its already strong footprint across Tokyo, Hong Kong, New York, and Antwerp.

Mihir Jhaveri joins the firm to expand the company's diamond manufacturing operations across 3 factories.

The group forms a new division, Summit Jewellery, to cater to India's growing jewellery market, serving key retailers across the country.

With a vision to provide structured, formal education for the industry, Tanvir Chokshi spearheads the Indian Institute of Gems and Jewellery. He serves as its founder and first chairman.

Milan Chokshi’s dream becomes reality with the launch of Moksh, a jewellery house redefining the art of fine jewellery.

Milan’s wife, Saloni Chokshi, steps into Moksh, taking the reins of product development and merchandising for the brand.

The group's headquarters moves to the iconic Bharat Diamond Bourse, symbolising a new chapter in the company’s illustrious journey.

Moksh celebrates a decade of crafting “Fine Unseen Jewels”, solidifying its reputation for unparalleled artistry.

After graduating with a master's degree from King's College London, Shanay Chokshi, Nailesh's son, joins the ranks, taking the helm of diamond procurement with a vision for the future.

The world takes notice as Moksh dazzles at premier international showcases, from the Hong Kong Gems and Jewellery Show to private events in London, earning global acclaim for its artistry and elegance.

Rajvi Chokshi, Shanay's wife, brings her creative vision to the family business, overseeing jewellery design and merchandising for the B2B and corporate division.

Milan Choksi is elected to the apex body of the industry, GJEPC, taking on the pivotal role of Convenor of Marketing, Promotion, and Business Development.

Moksh makes waves on the global stage, showcasing its artistry at the prestigious PAD London and The Couture Show in Las Vegas.

A new milestone is reached as Moksh finds a home at iconic retailers across the USA, including Moda Operandi, Neiman Marcus, Broken English, and Marissa Collections. The brand also expands its presence in the Middle East by establishing an association with Amiri Gems in Doha.

The group becomes a strategic vendor to one of the world's leading retailers, particularly in the crafting of fine jewellery for their High Jewellery and Couture collections. A special team of craftsmen is trained and a new division is formed.

Milan Chokshi takes on dual leadership roles, becoming Chairman of the Indian Institute of Gems and Jewellery, Mumbai, and the Gems and Jewellery Skill Council of India.

The next generation prepares to carry the torch. Aman Chokshi, Milan's son, graduates from Tufts University and completes the Graduate Gemologist program at GIA, New York. He joins the family business, bringing his energy and fresh perspective, overseeing business development across the Middle East.